Thums Up launches 'Toofan Uthao, World Cup Jao' campaign ahead of Cricket World Cup 2023
Recognizing that cricket is a unifying force in our country, the campaign leverages the unwavering passion of Indian cricket fans, who also consider themselves to be experts with their distinct point of view on the upcoming World Cup. With this profound connection, Thums Up seamlessly becomes an embodiment of the nation's excitement and anticipation in the lead-up to the ICC Men’s Cricket World Cup this year. Thums Up, is all set to ignite the passion of cricket lovers as the official beverage partner of the ICC with its latest campaign, ‘Toofan Uthao, World Cup Jao.’ As the anticipation for the ICC Men’s Cricket World Cup 2023 reaches soaring heights in India, Thums Up's innovative campaign aims to address the inner dilemma of every cricket fan around which team will win the ICC Cricket World Cup this year. Recognizing that cricket is a unifying force in our country, the campaign leverages the unwavering passion of Indian cric...